Target Audience Evaluation

From analysing the questionnaires we distributed we have come to many conclusions which would benefit our end product. We distributed the questionnaires to our target audience of older aged teenagers. Our findings were from 50% females and 50% males; by doing this we can use our findings to generalise it to the rest of our target audience; this is because we have an accurate male to female ratio.
The band focuses on reggae/hardcore rock music. Most popular genre in music for students would be either rock or urban. The band has a mix of the two which gives the band a likeable factor. The questionnaire shows us that there are more than half of the people like reggae, however less than half like hardcore rock. The questions were asked separately, but when we asked if people be open to a mix in the both, most were interested.
Most rock videos consists of performance based concept, we asked if people would prefer performance, narrative or concept. Most people preferred concept and story; this may be because most urban music videos have less performance and more narrative. We have decided to mix the both to attract both genres.
Because we are focusing on a band we wanted to find out whether to focus on the lead singer only or the whole group, this would help our filming on the performance shots, as people prefer to focus on the whole band rather than the lead singer.
We asked if people would prefer a happy ending or a twist in the ending, this would help our storyline on how to end it. Most people prefer a twist as an ending; this would leave people thinking, creating more of an interest in the music video.
Because the song is based on domestic violence issues, this would interest people who have had experience within this field, that can relate to and understand the lyrics. From the graph, we can see that 50% of the audience would like it, although it wouldn’t be a complete necessity for the video.
Before planning a script for this music video project, we needed to analyse other music videos to include similar aspects to the theme. We analysed music videos from a few different genres such as hip hop, punk and R’n’B. The graph shows a clear indication that hip hop and R ‘n’ B were the most popular music videos amongst the audience. When further asked why, one of the main reasons were the popular uses of voyeurism, and how they tend to attract the male gaze